Web Analytics

Full-Funnel Marketing Attribution
Across Any Website

Track your customers' complete journey across any website. Extend your analytics to booking platforms, marketplaces, and affiliate sites without needing their code access.

Start Free Trial Step-by-Step Guide

The Problem

The Attribution Gap is Costing You Money

Marketers identify multi-touch attribution as having the biggest gaps, leading to critical blind spots:

54%
Attribution Gap
Marketers see multi-touch as biggest gap
42%
Measurement Issues
Retail media buyers cite as top problem
10+
Touchpoints
Average B2B buyer journey channels
70%
Cart Abandonment
Global rate across e-commerce

The Solution

Complete Attribution Across Any Website

Webfuse extends your analytics reach beyond your domain, capturing the full customer journey through travel booking sites, marketplaces, affiliate platforms, and any external destination.

Without Webfuse
  • Analytics stop at your domain boundary
  • No visibility into affiliate conversions
  • External booking & marketplace activity is invisible
  • Lost tracking after external checkout
  • Fragmented attribution data
With Webfuse
  • Track users across any website
  • Full visibility into affiliate performance
  • Complete attribution across bookings & marketplaces
  • Track through entire checkout flow
  • Unified customer journey view

Start Tracking in 3 Steps

1

Create Webfuse Space

Create your Webfuse Space and deploy the analytics extension. Your analytics scripts - GA4, GTM, pixels - automatically load on any external site you configure.

2

Wrap Your Links

Replace third-party URLs with Webfuse Space URLs linked from your site. Customers click through as usual, while your analytics capture every interaction across any website.

3

See Full Journey

Start seeing pageviews, events, and conversions from external sites in your analytics dashboard. No more fragmented attribution data or lost tracking after external checkout.

ROI Calculator

Calculate Your Hidden Revenue

See how much revenue you're missing and what complete attribution could unlock

Your Current Metrics

$
$
%

Amazon, partners, marketplaces, etc.

:1

Your Potential with Webfuse

$39,000
Hidden Monthly Revenue
Currently untracked conversions
$239,000
Projected Total Revenue
With complete attribution
4.7:1
Projected ROAS
15-20% improvement expected
$468,000
Annual Revenue Impact
Recovered attribution value

Start recovering this revenue today

14-day free trial • No credit card required

Resources

Quick Start Resources

Learn how to implement full-funnel attribution with these detailed guides

Technical Implementation Guide

Step-by-step tutorial to add Google Analytics to any website using Webfuse

Read guide

Third-Party Analytics Guide

Compare tracking methods and understand when to use session-specific analytics

Learn more

Marketing Agency Playbook

How agencies use Webfuse to close the analytics visibility gap for clients

Explore cases
Want to see it in action? Try Live Demo

Frequently Asked Questions

Will the website I'm tracking know scripts have been added? +
Do I need access or permission from the website I want to track? +
Does this work for travel and booking redirects like flights, hotels, and tickets? +
Can I track the full customer journey across multiple booking steps? +
Can I push this tracking data to GA4, Segment, or my own tools? +
What types of external conversions can I track? +
Is this approach compliant with GDPR and other privacy regulations? +

Start Tracking Your Complete Customer Journey

Join the companies using Webfuse to gain competitive advantages through complete attribution visibility.

Start Free Trial

No credit card required • 14-day free trial • Enterprise support